{Funding Alert} Mitra Raises Rs 11 Cr in Pre-Series A Funding to Fuel Expansion and Innovation - Indian Retailer (2024)

Apple's Reveals iPhone 16, iPhone 16 Pro, Apple Watch Series 10, AirPods 4 and more Next-Level Tech for 2024

Apple’s annual Glow event once again showcased the brand’s ability to blend cutting-edge technology with sleek design. CEO Tim Cook opened the event with a speech that celebrated Apple’s ongoing commitment to innovation, sustainability, and user-centric features. The event focused on a suite of new products, including the Apple Watch Series 10, Apple Watch Ultra 2, the new AirPods 4, and the iPhone 16 lineup, each packed with features that push the boundaries of technology.

Apple Watch Series 10: The Biggest and Thinnest Yet

Kicking off the event, Tim Cook introduced the highly anticipated Apple Watch Series 10, a device that delivers significant advancements both in terms of design and functionality. The Series 10 features Apple’s largest and most advanced display yet, surpassing even the Watch Ultra in screen size. The new wide-angle OLED display is not only brighter but is also designed with rounded corners for a sleek, seamless look.

The Series 10 offers a thinner, lighter form factor, thanks to its new polished titanium finish. The premium materials don’t just make it look great – they also contribute to the watch’s durability. Apple also touted the environmental benefits of the Series 10, noting that it is the first carbon-neutral Apple Watch.

Under the hood, the S10 chip powers the watch, featuring a four-core neural engine that delivers enhanced performance for everyday tasks. One of the standout health features is its ability to detect sleep apnea, a potentially life-saving feature that could help identify a condition that often goes undiagnosed.

In addition to sleep apnea detection, the Series 10 also supports advanced metrics for fitness enthusiasts, water temperature measurement for swimmers, and enhanced smart stacks for more efficient app usage. Available in black, silver, and rose gold, the Apple Watch Series 10 starts at $399 for the GPS model and $499 for the GPS + Cellular version.

Apple Watch Ultra 2: The Ultimate Adventure Companion

For those seeking a more rugged experience, the Apple Watch Ultra 2 takes durability and functionality to a new level. This year’s model boasts a new Satin Black finish, offering enhanced scratch resistance, perfect for outdoor adventurers. Made from mostly recycled titanium, the Ultra 2 supports Apple’s push towards sustainability.

Collaborating with Hermes, the Ultra 2 is loaded with features aimed at outdoor enthusiasts. The watch offers the most accurate GPS in any sports watch, a depth gauge for scuba divers, and hiker-friendly apps that include offline maps with turn-by-turn directions. The dual-frequency GPS ensures precision, even in challenging environments.

Additional features include a new titanium Milanese loop band and advanced training metrics for cyclists and swimmers. The watch, priced at $799, is available for pre-order now and will ship on September 20.

AirPods 4: Comfort Meets Innovation

Apple also took the wraps off its latest iteration of the iconic AirPods, introducing AirPods 4. According to Apple, these are the most comfortable AirPods ever, thanks to their unique design, which was developed using 3D modeling and laser topography. The AirPods 4 are powered by the H2 chip, delivering significantly improved audio quality and enhanced noise cancellation.

With 30 hours of battery life and the smallest charging case Apple has ever produced, these AirPods are designed for all-day use. The charging case now supports USB-C for faster charging and improved convenience.

The AirPods 4 also feature personalized spatial audio and Active Noise Cancellation (ANC), which dynamically adjusts to your environment, ensuring you always hear the right sounds. The AirPods 4 retail at $129, while the ANC model is priced at $179.

iPhone 16 Series: Built for the Future

Apple’s crown jewel of the event, the iPhone 16 series, made a splash with its sleek design and cutting-edge hardware. Apple introduced the iPhone 16 as a device built from the ground up to support Apple Intelligence, the company’s new AI platform. Available in colors like ultramarine, teal, pink, white, and black, the iPhone 16 promises a tougher ceramic shield and glass finish.

The iPhone 16 series comes in two sizes: the 6.1-inch iPhone 16 and the 6.7-inch iPhone 16 Plus. Both models feature up to 2,000 nits of brightness, ensuring a crisp, clear display even in bright sunlight. One of the key innovations is the customizable action button, which allows users to create shortcuts for various functions, such as launching the camera or flashlight with a single tap.

The Camera Control button is another standout feature, offering instant access to the camera and allowing users to take photos or start recording videos with ease. The main camera is 48MP, featuring a new quad-pixel sensor that combines 12MP pixel-binned photos for enhanced light capture.

The new A18 chip powers the iPhone 16, delivering a 30 percent performance boost compared to the previous model. Built on a second-generation 3nm process, the A18 chip features a six-core CPU and five-core GPU, enabling users to enjoy demanding applications like AAA games and Apple Intelligence features. This next-gen chip also ensures greater energy efficiency, prolonging battery life.

The iPhone 16 starts at $799, while the iPhone 16 Plus is priced at $899.

iPhone 16 Pro and Pro Max: Pro-Level Features, Premium Performance

Apple also unveiled its premium models, the iPhone 16 Pro and iPhone 16 Pro Max, featuring the new A18 Pro chip, which is built to handle generative AI workloads. The Pro models come with upgraded displays, offering 6.3-inch and 6.9-inch screen sizes, respectively. Apple claims these are the thinnest borders ever on an iPhone, offering an immersive visual experience.

The A18 Pro chip includes a 16-core neural engine, providing a 15 percent increase in memory bandwidth. This new chip powers Apple’s ProRes video recording and ray tracing capabilities, making the iPhone 16 Pro ideal for content creators and gamers. Apple has also enhanced the camera system on the Pro models. The 48MP main camera uses a second-gen quad-pixel sensor to eliminate shutter lag, while the 5x telephoto lens ensures crisp, detailed images even from a distance.

For video enthusiasts, the iPhone 16 Pro supports 4K120 video recording, allowing for frame-by-frame color grading. The Pro models also feature studio-quality microphones and spatial audio capture, making them ideal for content creators looking to capture high-quality audio.

The iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max is priced at $1,199.

Apple Intelligence: The AI Revolution Begins

One of the most anticipated announcements at the event was the introduction of Apple Intelligence, Apple’s next-generation AI platform designed to enhance user experience without compromising privacy. Apple Intelligence is built into the iPhone 16 series, offering a range of features from generative emojis to Siri improvements.

Apple Intelligence is designed to understand the user’s context and offer personalized suggestions. For example, the Visual Intelligence feature allows users to point their phone at an object to get more information about it. Whether it's recognizing a dog breed or identifying landmarks, this feature brings a new level of interactivity to the iPhone experience.

Importantly, Apple has focused on user privacy, ensuring that data processed through Apple Intelligence is not stored or shared with third parties. Instead, all processing happens through private-cloud compute. This ensures that your personal information remains secure while enjoying the benefits of advanced AI.

A Leap Forward in Technology

Apple’s Glow event showcased the company’s commitment to pushing boundaries, with significant upgrades across its product line. From the environmentally-conscious Apple Watch Series 10 to the powerhouse performance of the iPhone 16 Pro, each product reflects Apple’s dedication to innovation, sustainability, and user experience. Whether you're an outdoor enthusiast, a gamer, or simply someone looking for the best in mobile technology, Apple’s latest lineup has something for everyone.

{Funding Alert} Mitra Raises Rs 11 Cr in Pre-Series A Funding to Fuel Expansion and Innovation - Indian Retailer (2024)
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